Version 1.2 | Effective July 17, 2026 | Last updated July 17, 2026
Cookie Notice
The cookies, browser storage, and cookie-free measurement used or deliberately not used by this website.
Cookies and similar technologies
Cookies are small browser records. Local storage and session storage are similar browser features that can keep a preference or user-entered value on a device. Tags and SDKs can transmit information to a service provider. The Rich Direction theme uses first-party local storage or temporary session storage to save or apply privacy choices and optional calculator-memory preferences.
Rich Direction also records limited first-party aggregate website events without setting an analytics cookie or creating a persistent visitor identifier. These counts help Rich Direction understand which pages and calculators are used, whether a calculator was started or completed, which external website referred a visit, and which campaign labels were present. They do not include calculator inputs, calculated results, names, email addresses, raw IP addresses, raw user-agent strings, or a cross-session visitor profile.
The site can separately load the Google Analytics 4 tag only after the visitor affirmatively accepts Analytics. No advertising tag, advertising pixel, advertising SDK, third-party embed, or external font is active in this release.
Categories
- Strictly necessary: core security, controlled delivery, saved privacy choices, and limited first-party aggregate operation and performance counts that do not use analytics cookies or persistent visitor identifiers.
- Functional: optional device-local calculator memory.
- Analytics: optional audience, acquisition, and engagement measurement through Google Analytics 4; active only after consent.
- Advertising: future approved advertising technology; inactive with no provider connected.
Rejecting optional categories does not block calculators, downloads, or the limited cookie-free aggregate counts described above. Optional categories are not preselected. Under the implemented consent approach, the Google Analytics tag remains blocked and sends no information unless Analytics is accepted. No advertising request occurs while advertising is inactive.
Verified technology inventory
| Technology | Provider | Category | Purpose | Data | Duration | Party | Consent | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| First-party aggregate site metrics | Rich Direction | Necessary aggregate measurement | Count page views, calculator views, starts and completions, resource interactions, outbound-link clicks, and privacy-choice events | UTC date, approved event name, page path, external referrer hostname, UTM source, medium and campaign labels, broad device class, and aggregate count | Up to 400 days | First | No optional-cookie consent required; no analytics cookie or persistent visitor identifier used | Active | site.js, calculator-ui.js, and Rich Direction Contact Manager |
richdirection_cookie_consent | Rich Direction | Necessary | Save category choices and consent version | Category choices, version, saved date | Until cleared or version changes | First | No | Active | site.js |
| Temporary privacy-choice fallback | Rich Direction | Necessary | Apply a privacy choice when persistent storage is unavailable | Privacy choice, consent version, saved date | Current browser session | First | No | Active fallback | site.js |
rd_calc_auto_loan, rd_calc_auto_down, rd_calc_home_price, rd_calc_mortgage, rd_calc_emergency | Rich Direction | Functional | Remember calculator entries only after the user enables memory | User-entered calculator values, saved date | Until disabled or cleared | First | User action | Available; off by default | calculator-ui.js |
Google tag, gtag.js | Google Analytics 4 | Analytics | Load additional audience and engagement measurement for Measurement ID G-PMPRK5G2CX | Page and referring information, approximate geography, device/browser information, session statistics, and enabled interaction events | Loaded for the page only after Analytics consent | Third | Affirmative Analytics consent | Active only after consent | site.js |
_ga | Google Analytics 4 | Analytics | Distinguish pseudonymous visitors | Random client identifier | Up to 2 years by default, subject to browser limits and earlier withdrawal or clearing | First | Affirmative Analytics consent | Set only after consent | Google tag |
_ga_<container-id> | Google Analytics 4 | Analytics | Persist session state | Pseudonymous session state | Up to 2 years by default, subject to browser limits and earlier withdrawal or clearing | First | Affirmative Analytics consent | Set only after consent | Google tag |
| Analytics data redaction | Google Analytics 4 | Analytics safeguard | Redact likely email addresses and selected URL query-parameter values before collection | Configured keys include token, email, first_name, firstname, and name | Applied to eligible events before collection | Third | Applies whenever Analytics runs | Active | GA4 web-stream settings |
| Advertising technologies | Unselected | Advertising | Not configured | None sent by this release | Not applicable | Not applicable | Explicit configuration and any required consent before loading | Inactive | No integration |
Consent, browser controls, and withdrawal
Use the persistent Cookie Settings control in the footer to accept optional categories, reject optional categories, customize choices, or later withdraw Google Analytics consent. The choice includes a version and date. Browsers can clear or block local storage, session storage, or cookies, which may clear saved preferences or require the choice to be made again in a later session.
If Analytics is rejected, the Google tag does not load and Rich Direction sends no Google Analytics information to Google. If Analytics is accepted and later withdrawn, the implementation disables future Google Analytics collection and attempts to remove Analytics cookies from the current browser. Browser settings can also block or clear cookies.
The limited first-party aggregate counts continue because they do not use analytics cookies, persistent visitor identifiers, calculator values, contact information, or cross-session profiles. Google signals, advertising-personalization signals, advertising storage, ad user data, ad personalization, and personalization storage remain disabled or denied in this release. No advertising provider, advertising script, advertising tag, advertising cookie, advertising pixel, or advertising network request is active. Contact privacy@richdirection.com.